Gamification has been recently defined as the incorporation of game-playing features into another activity to make it more...
How to Optimize Content for Google's Featured Snippets & No-click Search
by Shereen El Ameer on Aug 17, 2021 9:13:25 AM
No wonder that Google is the dominant power on web or mobile search, but almost two thirds of searches do not leave the...
How Artificial Intelligence Can Change Digital Marketing Landscape
by Shereen El Ameer on Jul 28, 2021 11:39:03 AM
Artificial intelligence (AI) is a computerized technique based on the production of intelligent machines, which respond and...
Emerging Social Media Trends during the Covid-19 Pandemic
by Shereen El Ameer on May 30, 2021 1:44:47 PM
Since 2020, social media has taken a new weight as the Covid-19 pandemic has changed the way in which people communicate...
Social Media Campaigns and How To Increase Social Sales
by Shereen El Ameer on May 23, 2021 11:07:25 AM
A social media campaign is an organized process implemented by marketers across social media networking websites to drive...
Levelling Up Your Google Ads Optimization Score…Does It Make All the Difference?
by Shereen El Ameer on May 17, 2021 1:44:20 PM
Before rushing to insights into optimizing your account on the widely used online advertising platform, let’s refresh our...
Why It's Easier to Succeed With PWA Than You Might Think?
by Shereen El Ameer on May 6, 2021 1:48:41 PM
Instead of building your own website or focusing on developing your mobile application only, it’s time to integrate them! As...
How Do You Get Full Advantage From Creating a CRM ?
by Omar Mousa on Apr 26, 2021 1:33:58 PM
30 years ago, Sales agents were facing hard times collecting data from their clients while the pioneer ones were using...
Why Does Performance Marketing Make YoY Bigger Strides in the Digital World?
by Shereen El Ameer on Apr 19, 2021 1:00:05 PM
Performance marketing is an interactive method, which addresses online marketing and advertising in its widest sense. It is...
Content Marketing as the Backbone of Lead Nurturing
by Omar Mousa on Apr 11, 2021 1:06:39 PM
Lead nurturing is one of the most profitable long-term strategies for most businesses that want to market their products and...