Since 2020, social media has taken a new weight as the Covid-19 pandemic has changed the way in which people communicate with each other. It has rapidly become the easiest and most efficient tool to generate and consume information. With the outbreak of the acute coronavirus, social media networking websites have been widely used to communicate health information and precautionary measures to the public. Day after day, people have started to spend a noticeably increased amount of time on the internet. That has opened the door for brands to create opportunities to enhance their engagement with their audiences and attract a wider base of customers.
Based on the above, businesses have had to adopt new marketing strategies, use new tools, and reinvent their approach to customer engagement. On another side, social media channels are battling for attracting the attention and budgets of marketers.
Emerging trends
Consumers have had to find a new way to communicate, work and shop for products.
Here are some trends, which have emerged as a response to the dramatic shift in daily routines:
- Live feeds
The live feed features on social media networking websites, especially Facebook, Instagram, Twitter and YouTube, have been widely used by people to connect directly to each other. In the same context, marketers have followed the same method to engage their audiences.
- TikTok
A new generation of influencers has appeared on the scene and created their own hub in the video-sharing app. However, with the outset of Covid-19, the number of TikTok users has significantly increased to become rapidly a powerful tool of all ages. The platform, where Gen Z have been posting funny and entertainment videos, is currently used to enhance brand awareness, increase traffic and track people with similar interests.
- Social commerce
Social media channels are no longer limited to connecting with friends and relatives. For instance, Facebook and Instagram have created seamless shopping experiences through store platforms. In the meantime, they actually act as a shopping hub for purchasers and a marketing fertile ground for brands. Thanks to the rise in social advertising, small businesses have also managed to drive online sales and promote remote orders after the dramatic decline in in-person purchases.
- Video content
Due to the widespread of coronavirus and staying at home for long periods, people have increased their in-house data usage. With the rise of physical distancing, people have sought out new ways to connect, mostly through video chat. Advertisers have seized the opportunity to grab the attention of the audiences and made it easier to watch a video rather than reading a text to get more information about your products or services. Businesses now are investing a lot in video content as it generates immediate response, increase traffic and ignite interaction.
Are you still thinking of going digital or increasing your digital presence?
Unlike millennials, who may be sharing stuff on social media on a daily basis, Gen Z represents a wide base of actual buyers. They have embraced cutting-edge technologies and changes in daily routines with open arms. Based on that, marketers should make their minds and shift to the digital world. Depending on the traditional methods of advertising or a traditional marketing strategy will exclude that huge category from your businesses.
If you need help with mastering any social media marketing trend, do not hesitate to contact us and we will be happy to offer our services.