How many of us out there wouldn’t pick up a phone call of an unsaved number before checking TrueCaller first, or simply not answer the phone altogether! You don’t wish to disappoint an enthusiastic sales person in real estate, who is doing his job the way he was taught. Most realtors are still using certain classic methods used in the Real Estate industry for decades, like cold calling, manually filling out spread sheets of prospects or obtaining a large list from a telecom provider. Time is money and you should spend it wisely by improving efficiency and introducing cost saving measures. Firstly, start by adopting a CRM for your business.
CRM stands for Customer Relationship Management , a good CRM is a system that keeps all your prospects, Marketing Qualified Leads (MQL’s) and Sales Qualified Leads (SQLs), until deal closure. This is your rich repository of historical data you can base your forecast on, for example Customer Acquisition Cost, ROI, Return on Ad Spend and many more insightful metrics to help you plan and forecast your business growth efficiently.
Most realtors work around the clock; many prefer working on weekends and after hours to conventional working hours – this also means, your agents might not be available to respond to inquiries in the mornings or week days as a result. A CRM can help you manage the chaos more effectively and serves as an online database to help you manage your contacts and save precious time on manual data entry and client activity tracking.