GetSircles Digital and Inbound Marketing Blog

Does a Google Partner badge help grow your business?

Written by Shereen El Ameer | Nov 22, 2021 9:36:29 AM

Being a Google Partner and being able to display Google Partner badge is a terrific approach to win potential clients and demonstrate your agency's excellence.

What is a Google Partner?

Google Partners are agencies, which manage several Google Ads accounts for other businesses and have met the required standards to be designated as a Google Partner. Once you have completed all the requirements, you will be given a Google Partner badge. The Google Partner badge can be displayed to clients on your website and marketing materials to demonstrate your proven expertise in Google Ads. With Google Partner membership, you gain access to a variety of resources and support services to assist you in growing and managing your advertising accounts.

What are the new Google Partner requirements?
  • Your registered account should have a minimum optimization score of 70%.
  • Over the course of 90 days, you must spend at least $10,000 USD on ads across all of your managed accounts.
  • A minimum of 50% of your account users must be Google Ads certified, with at least one certification required for each product category with campaign expenditure (e.g. Search, Display, Video, Shopping, or Apps).
What are the benefits?

When you become a Google Partner, you will receive a lot of advantages including:

  1. Education and Insights

A Google Partner can access training courses, exams and other related materials provided by Google for free. Completing exams is required for Partner status and will help you enhance your Google Ads expertise. Additional Google Ads courses are also available in Google Skillshop to help you improve your knowledge of the platform.

To maintain your Google Partner status, you must re-take exams on a regular basis to demonstrate that you are continuing to grow and enhance your paid search skills as Google introduces new products and insights.

  • Product certifications
  • Partner insight reports
  • Diversity and inclusion resources
  • Advanced product training 
  1. Access and Support

To assist your goals, you are given access to account and technical Google Ads support from a Google contact person, who can help with account performance reviews to identify if there are any areas for improvement and make comments.

  • Account performance report
  • Account and technical support
  • Competition and reward
  1. Recognition and Awards

When you become a Google Partner, you will receive a badge that you can display on your website or marketing materials to emphasize that you are an expert in the field. Also, Google will give you deals, such as a promotional credit. In your Google Ads account, go to the Partners program tab and enable promotional offers. Once you activate it, the offers will be applied to eligible accounts you manage automatically. Meanwhile, you can earn points by achieving the Google-created goals on your account. The points can be used to shop items from the Google Partner Store.

  • Partner badge
  • Promotional offers
How will it help me grow my business?

Any potential client, who visits your website and sees the Google Partner badge, will realize that you have considerable expertise in using Google Ads and you will get the business a good return on investment (ROI). Also, it’s a sign that your agency excels in SEO and Pay-Per-Click (PPC) advertising. In the same context, if you complete the certifications, which are available in the Google Academy, you will further boost your knowledge as they offer you a great opportunity to enhance your understanding of Google Ads, Video and Search. Finally, any certifications earned by users on the agency's Google Ads account will be shown on the Google Partner badge on the agency's website.

Get in touch with a Google Partner!

As a Google Partner, we have a team of skillful Google Ads specialists, who have hands-on experience in digital marketing. So, if you are looking for an agency to manage your Google Ads or online presence