There’s a common image that pops up to people’s heads whenever they hear the word Automation, that machines are going to take their jobs from them, and we will be overrun by robots.
But the truth is that automation, and more specifically, marketing automation just optimizes your marketing team’s time and efforts, by eliminating human error and minimizing repetitive tasks.
So to give you a better perspective on marketing automation here are five time-consuming tasks made easier with marketing automation.
- Measuring ROI
Measuring ROI has a large room for human error, site traffic, impressions, clicks, sales, and so many other things have to be taken into account. Having a good marketing automation tool linking your Marketing campaigns and sales is the most accurate way to determine which of your campaigns is performing well, and which isn’t. - Managing Email Marketing Campaign
Email marketing campaigns are a great strategy to develop relationships with prospects and convert them into recurring customers. The benefits of Email marketing, however, are far outweighed by the negatives when they are done manually, when you get your team to do this repetitive task manually to a different group of subscribers every time.
That is why email marketing could really benefit from automation, where emails are sent to subscribers based on a triggering action they take. Automated emails don’t just save your team time to focus on more urgent tasks, they also have a higher click rate by 119% than broadcast emails. - Nurturing Leads
While nurturing leads is an essential part of any strategy it can be extremely time-consuming, especially if you aren’t sure about whether or not your lead is qualified or not. If done manually it’s also very hard to keep tabs on all leads being nurtured.
Automating the process however ensures all qualified leads are being nurtured and to keep track of the impossible load of work. - Generating better leads
Generating leads is all about your team setting up a good strategy, so if your team is too busy doing tasks that could easily be automated, they won't have the time to do this actually important part of the business
It’s inevitable that you will eventually need marketing automation as long as you are going with the digital marketing route. That is why it’s important to educate yourself on what marketing automation can and cannot do, to help you perform better with your marketing campaigns.