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Starting from the traditional methods of commerce to e-commerce, shopping has seen significant changes over the years as...

Conversational marketing focuses on responding to customers in real-time, encouraging businesses around the world to...

Gamification has been recently defined as the incorporation of game-playing features into another activity to make it...

No wonder that Google is the dominant power on web or mobile search, but almost two thirds of searches do not leave the...

 Artificial intelligence (AI) is a computerized technique based on the production of intelligent machines, which respond...

Since 2020, social media has taken a new weight as the Covid-19 pandemic has changed the way in which people communicate...

 A social media campaign is an organized process implemented by marketers across social media networking websites to...

Before rushing to insights into optimizing your account on the widely used online advertising platform, let’s refresh our...

Instead of building your own website or focusing on developing your mobile application only, it’s time to integrate them!...

Performance marketing is an interactive method, which addresses online marketing and advertising in its widest sense. It...