Within every problem, there is an opportunity. Even in the knocks of COVID-19 market disruption, we can find great gifts. History tells us that whenever a recession happens and causes a panic, marketing grows stronger to drive brand awareness, thought leadership and market share. Golden rule is avoid operating in crisis control mode. Remember that recessions happen..in the US a recession is experiencedhttps://www.acorns.com/money-basics/the-economy/how-long-do-downturns-last/ in some form since 1900.
Consider these digital marketing trends to take bold strategic action post COVID-19.
1- You Will Use and LOVE Artificial Intelligence!
Artificial intelligence was our most discussed trend in 2019 with more than 4.7 million mentions, more than double the others in total.
2- Consumer Insights
Based on Social Media listening continue to be the focus of creative-first strategies in 2020. This means more flexibility and clearer performance indicators. Showing the ad copy to the right audience at the right time and at the right device. For inspiration, have a look at Nescafé Dolce Gusto’s campaign.
3- Voice Technologies
We are all so familiar and sometimes reliant on Siri and Alexa – this will be a much bigger engagement touchpoint in 2020. At the end of 2021 there will be more than 1.6 billion people who use voice assistants on a regular basis. According to ThinkWithGoogle report.
4- Digital Transformation
Technology has changed our lives dramatically, Google in Russia has put together a digital maturity framework assessment so companies can measure their current level of digital marketing maturity and put together a development plan.
Cohesive Customer Experience - Create compelling, super-fast journey from AMP and PWA. Progressive Web Apps enable much more interactivity and engagement-enabling features.
Digital Marketing is being reshaped by AI and machine learning, Marketers are getting smarter with consumer journeys and various touchpoints to increase engagements and add value at key points. By responsibly using this information, it can make marketing more personal, human, and omnichannel.
7- Image Search
Consumers are increasingly relying on images when searching for answers, deciding what services or products to buy, or even when seeking inspiration. So much so, that from 2016 to 2018 “image search” grew on mobile by over 60%.
8- Data-driven marketing
Consumers expect messages that cater to their personal needs. In 2020 marketers will turn towards AI, machine learning and automation to deliver business results. Whereas it was possible to achieve good results with rule-based marketing in the past, it is working less and less in today's times.
Tiktok will be part of your consumer Social Media Markings Strategy, in 2019 In 2019, we saw Instagram hit 1 billion monthly active users, reinforcing it as the 5th largest social media channel. TikTok is catching up, with 500 million monthly active users in June 20182, now believed to be closer to 750 million3.
Fewer public interactions and more private interactions on Messenger, WhatsApp, Instagram, Snapchat and more. Social media is returning back to its roots of personal communication-driven approach. Small groups messaging (replacing emails). 2020 will be the year we see consumers start to use public social media less and revert to dark social.